Privacy Policy

LAST UPDATED: 15 SEPTEMBER 2020 

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from shop.azstory.uk (the “Site”). 

AZ in AZ Story Limited registered in England and Wales under company number 11365368 and with registered offices at 69 Station Road, Hampton, England, UK, TW12 2BT manages our UK Websites and is the data controller of the personal information collected on these Websites. 


Personal information we collect 
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, this website collects personal data to power our site analytics, including:

  • Information about your browser, network, and device

  • Web pages you visited prior to coming to this website

  • Your IP address

This information may also include details about your use of this website, including:

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

And we share this information with Shopify and Google, our website analytics provider, to learn about site traffic and activity.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, or phone number. We refer to this information as “Order Information”. 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW CAN I CONTROL COOKIES?

You can delete cookies by changing your privacy preferences in your Internet browser or by using the menu made available on the cookie banner. You also have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of our website that depend on cookies.

For the most common browsers, you can:

  • See which cookies are active in your browser’s settings.

  • Clear cookies from your browser or device, either globally or from a specific website.

For help locating cookies on your device, visit your browser's documentation: 

Some of the network advertisers, ad agencies and other vendors we work with to serve ads on third party websites and across the internet, or analytics providers which provide us with information regarding use of the website and effectiveness of our ads may be members of the Network Advertising Initiatives, the Digital Advertising Alliance Self-Regulatory Program for Online Behavioral Advertising and/or the European Interactive Digital Advertising Alliance. To opt-out from receiving interest-based advertising from some or all of the participating companies, please visit http://www.aboutads.info/choices/ and http://www.youronlinechoices.eu/. To opt-out of participating in Google Analytics data follow the instructions: https://tools.google.com/dlpage/gaoptout. Please note opting out through these mechanisms does not opt you out of being served advertising. You will still receive other types of online advertising from participating companies and any type of advertising from non-participating companies, and the web sites you visit may still collect information for other purposes.

To find out more information about cookies, please visit www.allaboutcookies.org.



How do we use your personal information? 
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

And here are more details regarding the information we may use:

We use your personal information:

  • to send you promotional/marketing information, newsletters, offers or other information regarding opportunities and functionality that we think would be of particular interest to you;

  • to fulfil any other purpose for which you provide the information; for example, if you enter contests or events, we may use your email to notify that you won or if you purchase products through our Website storefront, to process payment (including credit card information) and shipping details;

  • to notify you, at our discretion, about changes to our Website or any products or services we offer or provide though it;

  • to allow you to participate in interactive features on our Website;

  • to analyze, benchmark and conduct research of user data and user interaction with the Website and to gain insights that help us to make improvements to the design and performance of the Website;

  • in any other way we may describe when you provide the information; and

  • for any other purpose with your consent or as permitted by law.

We may disclose and release your personal information (including without limitation content or other data posted, uploaded or provided by you) to third parties:

  • to enable third-party service providers to provide products, services or functions on our behalf or to help us to operate our business and the Website. Such service providers may include vendors and suppliers that provide us with technology, research, data analytics, ad serving, email services, payment processing, customer service, and/or marketing assistance.

  • to comply with valid requirements such as a law, regulation, search warrant, subpoena or court order;

  • in special cases, such as a physical threat to you or others, a threat to homeland security, a threat to our system or network, or in any cases in which we believe it is reasonably necessary to investigate or prevent harm, fraud, abuse, illegal conduct or violation or alleged violation of this privacy policy or other agreement we may have with you;

  • to enforce the Terms of Use;

  • with your consent or in accordance with your indicated preferences (e.g., you indicated to receive materials directly from a third party partner);

  • to respond to your requests for customer service; and

  • in connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise) of all or a portion of the business conducted by the Website to which this policy applies, in which case the acquiring company will possess the information collected by us.

We may also disclose your information to our subsidiary, affiliate or parent company.

If we partner with a retailer or other third party to offer online shopping opportunities, promotions, contests or sweepstakes, polls, surveys, services, subscriptions and other applications, then personally identifiable information you provide in connection with the above transactions may be collected directly by or shared by us with the third party. These third parties will use your information in accordance with their own privacy policy. In some cases, such as where a provider’s service is embedded in our Website (such as an embedded video or social network tool), you must contact the third party to learn about your objection options, and the third party (not us) will be responsible for addressing your objection. AZ is not responsible for their privacy policy or practices.

We may share anonymous information about you with third parties for any purpose. Personal information that has been aggregated with the personal information of other users in a way that does not identify you as an individual shall be treated as anonymous information. Currently we are using Google Analytics to analyze the audience of the website and improve our content. No personal information is collected from Google Analytics. For further information on the privacy policy concerning Google Analytics, please go here, support.google.com/analytics/answer/6004245?hl=en

If you do not want us to use or disclose personal information collected about you in the ways identified if this privacy policy, you should not use the Website or services.

Sharing your Personal Information 
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. 

Behavioural advertising 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. 

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.

Social Network And Social Media Integration

If you use your login credentials from a social networking site (e.g., Facebook, Twitter, Instagram, Pinterest) ("SNS") on our Website, we may receive information from such SNS in accordance with the terms and conditions (e.g., terms of use and privacy policy) of the SNS ("SNS Terms"). If you elect to share your information with these SNS, we will share information with them. The SNS Terms of these SNS will apply to the information we disclose to them. Additionally, if you make an election with respect to a SNS while on our Website (for instance, if you elect to “follow” us on one of the SNS, or “Like” us on Facebook), your election will be reflected and may be shared with your social network within the applicable SNS. We reserve the right to use and disclose all personally identifiable information and other information about you that we receive through SNS in the same ways described in this privacy policy.

You are encouraged to read all policies and information on the applicable social media services to learn more about how they handle your information before using any such features made available to you through our Website. We are not responsible for any acts or omissions by any social media service provider or your use of features on their platforms.

Links to Other Sites

As a curator of information, AZ often links out to other sites. We are not responsible for any content that appears on these sites, nor do we endorse them. Third parties may display advertisements on the Service and on such web sites. These advertisements may contain cookies, web beacons and other similar technologies. These third parties may collect information or insert cookies or similar technologies without our knowledge. For questions about these sites, please consult their individual privacy policies. AZ is not responsible for the privacy practices employed by any third party.

Co-Branded Sections of the Website

Certain portions of the Website may be co-branded with a business partner or subject to a different privacy policy that is either the partner's privacy policy or a privacy policy developed jointly by AZ and our partner (collectively the "Co-branded Policy"). The partner's collection, use and dissemination practices regarding any data or personal information provided by, or obtained from users of these Co-branded portions of the Website will be governed by the Co-branded Policy. Please read the Co-branded Policy for each Co-branded Website before providing any personal information.

Do not track 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights 
If you are the UK or European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. 

Data retention 
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Security And Retention

We store the information collected through the Website on restricted database servers. We use a variety of industry-standard security technologies and procedures to help protect your information from unauthorized access, use, or disclosure. Although we take appropriate measures to safeguard against unauthorized disclosures of your information, we cannot guarantee its absolute security.

Changes 
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

Minors 
The Site is not intended for individuals under the age of 14. 

Contact us 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@azstory.uk or by mail using the details provided below: 

AZ in AZ Story Limited

[Re: Privacy Compliance Officer]

69 Station Road, Hampton, England, UK, TW12 2BT